WHAT BRINGS US TOGETHER
The Power of Togetherness.CMCS Lisans was founded by four partners, each bringing more than 20 years of experience in the toy industry, united by a longstanding friendship, shared expertise and a common vision.
Our diverse backgrounds in retail, purchasing, manufacturing and sales complement one another, creating a strong and collaborative team. Built on mutual trust and professional understanding, our partnership allows us to approach business from different perspectives and make informed, timely decisions.
Our experience on both the supplier and buyer sides of the industry enables us to understand the expectations of our business partners and build lasting relationships based on trust and mutual value.
4
Shared vision, deep experience
20+
For each founding partner
500+
A strong reach across Türkiye
OUR SHARED AMBITION
To connect brands with the right retail channels by combining our knowledge of toys and licensed products with strong commercial relationships. To develop partnerships that understand our partners’ needs, build mutual trust and support shared growth.
To be a partner that continually expands its distribution network in Türkiye, builds relationships with new brands and explores international opportunities. To turn the strong connections we build today into new products, markets and shared achievements tomorrow.
Through special distribution agreements with domestic and international manufacturers, CMCS Lisans connects a diverse range of brands and products with sales channels across Türkiye.
Rather than focusing simply on offering a large number of products, we prioritize selecting the right products and maximizing their commercial potential.
We bring brands and products from our manufacturing partners' portfolios to market, combining industry knowledge with effective distribution capabilities. From product selection and sales planning to business follow-up and channel development, we manage each stage with care and attention.
With a commercial network reaching more than 500 retail locations throughout Türkiye, we build reliable and sustainable connections between manufacturers and buyers.
For us, distribution means much more than moving products from one place to another.
We work to connect our manufacturing partners' brands with the right sales channels, strengthen their market presence and develop their sales potential.
We treat our partners' products with the same commitment as our own, supporting their commercial growth through thoughtful product positioning, clear communication and effective sales management.
We see every partnership as an opportunity for shared progress and place great importance on building lasting relationships that create mutual value.
Driven by our extensive industry experience and collaborative team spirit, we aim to expand our relationships with new brands and manufacturers.
While strengthening our distribution network across Türkiye, we continue exploring international business opportunities, distinctive product concepts and long-term partnerships.
We believe that lasting success comes not only from finding the right products, but also from bringing the right people, brands and opportunities together.
HOW WE WORK
Every partnership has different needs. We shape our approach around shared goals.
We listen to the brand’s goals, understand its products and consider retail channel expectations to establish a shared starting point.
We draw on our industry experience to match products and brands with suitable retail channels and assess commercial opportunities together.
We prioritise open communication across product, distribution and partnership processes, clarifying expectations and coordinating our efforts.
We look beyond a single sale, follow changing needs and seek new ways to grow together.
Every connection built on trust is the beginning of a new world.
What can we create together?
